A new brand for Matrouh fishermen
The new Matrouh fishermen’s brand has been created. The Fishermen Cooperative of Marsa Matrouh, as an output of the NEMO Egypt Project, has launched the new brand for the promotion and marketing of Matrouh fish products.
The brand, visible on the new refrigerated truck and on T-shirts and caps, used by members of the cooperative, will allow the enhancement of products on the market.
Through the adoption of the brand, the fishermen of Matrouh also undertake to protect and enhance the coastal and marine resources, but also the knowledge, know how and tastes of traditional culture.